CASE STUDY: THE BETSY HOTEL SOUTH BEACH

The Betsy Hotel has long been a mecca for artists, sun-worshippers, and devoted dog-owners. Built in 1942 with a colonnaded Florida-Georgian facade, The Betsy Ross, as it was originally known, first housed American troops who were stationed locally for training prior to seeing action in World War II.

Since then, in a mirroring of the aforementioned SynSisal® brand, the accolades, awards, and recognition received by the now-expanded boutique hotel have been nothing short of incredible. Here are just a few:

• Condé Nast Johansens: Most Excellent Small Hotel in North America
• Miami New Times: Best Steakhouse in Miami
• USA TODAY: Top Three Romantic Hotels in America
• Bride’s Magazine: Ten Best Beach Wedding Venues in Miami

With such an illustrious and historical pedigree, The Betsy's ongoing challenge is to honor its classical heritage and place in the community while bringing in contemporary details to keep the experience fresh and alive for its guests. The classic sisal look: a natural, woven texture lays the foundation for all of the lush Mid-Century Modern furnishings, elegant writerly inlaid bookcases, and Coastal decor.

However, The Betsy, for all its homey charm, is still a bustling hotel. Natural sisal would struggle to keep up its appearance with constant foot traffic and other wear and tear. Enter SynSisal®, a recycled nylon fiber weave specifically designed by Curran & sisalcarpet.com for contract-grade hospitality environments. It's soft-underfoot, compliant with building and fire codes, AND has the natural look, feel, and classic patterns of sisal carpeting.

Since their initial purchase of SynSisal® area rugs in 2018, The Betsy has completed two refreshes with our latest and greatest offerings. In 2021, they chose Winthrop | Honey with a serged edge (see photo gallery below). In 2024 they added Medina | Honey with our elegant Infinity Edge. The Infinity Edge is a unique feature made possible by SynSisal®'s dimensionally-stable ECONYL® fibers. No visible border is necessary as the material is lapped over itself and attached to an included rug pad underlay for additional stability, comfort, and durability. The result is a crisp edge that is ADA-compliant and will keep looking clean for many years.