Sustainability Statement

Over the past decade, the carpet industry has undergone much-needed innovations that directly benefit environmental sustainability. While many maintain business as usual, we opt for a rigorous approach that integrates innovative design, sustainable fibers and yarns, cleaner backing solutions and better options for recycling and disposal.

We collaborate with pioneering mills and component-based producers across the globe who avoid the use of virgin fibers and materials, reduce embodied carbon, and develop new technologies that improve the potential for circularity at the end of use.

While there is a long road ahead, we are resolute in our mission to introduce more sustainable, proprietary flooring products to market.

For over 30 years, we have championed natural fibers like sisal, jute, and chemical-free wool. But we also realize their limitations in commercial or high-traffic settings—sometimes, a synthetic alternative is the right choice. While we take pride in our curated selection of flat woven carpeting, we also see opportunities to elevate our earth-gentle offerings.

That's why we have sought out alignments with partners that embrace new thinking around the use of responsibly sourced and recycled fibers. Our EarthGentle™ catalog features truly unique market leaders such as Rols, Best Wool, tretford®, and Jacaranda, each of whom have made tangible steps in flooring innovation. These advancements span the realm of recyclable and biodegradable fibers, reduced emissions and wastage during production, non-toxic dyes and removable backing solutions.

In addition, we are proud to offer EarthSISAL™—the first 100% biodegradable sisal carpet in the US with a recycled fleece backing that won't languish in landfills. With no adhesives, VOCs or latex, EarthSISAL™ is a healthy addition to any space.

These collaborations inform our own approach to eco-design, which involves creating carpets from upcycled materials and natural dyes, thereby minimizing environmental impact from the very beginning of the design process.

Image: EarthSISAL™ | Madrone

Looking ahead, we aim to achieve truly circular carpeting solutions through a continued focus on eco-design. Our design team is dedicated to developing new products that align with our promise towards increased circularity. 

In 2025, we introduced EarthGentle™—a merchandising tag that highlights products that meet different levels of environmental responsibility. Now, our customers are empowered to make informed choices and select carpets that align with their values and priorities.

At Curran, we are not just creating carpets; we are crafting a narrative of sustainable responsibility that will continue to grow and evolve as technology, production and infrastructure advance. Through our dedicated efforts, we aim to lead the industry towards a greener, more equitable future.

Image: RAVENNA | cedar