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St. Helens

St. Helens

St. Helens
Max. Width: 12'

Area rugs starting at: $1,365

Wall-to-wall: $70 / sqyd

Add a touch of warmth and textural interest with St. Helens, an all wool weave with multilevel, low-profile loops that create a subtle pattern and a heathered look. Not only will St. Helens complement and enhance living rooms to light contract settings, this 100% chemical-free wool weave will improve indoor air-quality by absorbing VOCs and odors and inhibiting mold growth. Produced without any chemicals such as dyes, fire retardants, moth proofing or stain treatments, you can rest assure that you are creating a healthy, beautiful indoor haven. This weave is available in four natural colorations.

The roll width is 12'. Freight is free with all rug orders.

All-natural rug underlays are available with this product. These wool underlays or rug pads are a green addition to your home: biodegradable, naturally non-flammable and sustainable. Plus, wool pads will help insulate your home while preventing mold growth.

  • For broadloom wall-to-wall installation, the Pure Wool Underlay (sold separately) can be ordered in full 45' rolls. Please contact customer service for more information.

  • For custom area rugs, the wool rug pad has a natural rubber and latex layer to help prevent slipping. When you create your custom area rug, you will be asked if you would like to include a rug pad.

For more Pure Wool rug selections, see our Pure Wool collection.

Color tones may differ from product to product due to the natural variability of wool.

Shopping for a client? Create a trade account or log in to see your discount and order free samples.


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Choose Rug Type or Carpet

Enter Size

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Roll Width: 12'
Usage: Indoor, Residential, Light Contract
Fiber: Wool
Backing: Action
Weave Structure Family: Tufted
Cleanability: Moderately Easy to Clean
Binding: Machine serged wool
Flammability: Flame retardant, passes DOC FF 1-70

Height of Pure Wool Underlay for Broadloom: 0.375" - 0.50"
Height of Custom Wool Rug Pad: 0.25"

This Pure Wool weave is thoughtfully manufactured here in the USA with pure, chemical-free wool from small sheep farms in the UK that focus on sustainable sheep farming and best industry standards for animal welfare and environmental stewardship. Plus, wool is a renewable fiber source and naturally fire retardant, providing conscious consumers peace of mind. 

The Natural Choice — Environmentally Friendly.

Fine quality, all natural wool offers numerous advantages when used in flooring. It has been the standard in floor covering for centuries and represents all the qualities that synthetic fibers try to emulate. We use only the finest wools from around the world, which provide all the benefits that wool has to offer. When you are ready to make an investment in your home, consider the following:



Wool is a biodegradable natural fiber and one of the most environmentally forgiving flooring products.


Wool is a renewable product and therefore has less impact on the environment.


Wool has a longer life cycle than other fibers resulting in a smaller environmental footprint.



Wool is a non-allergenic fiber and does not promote the growth of bacteria and dust mites, or give off harmful emissions.


Wool cleans well and won't soil quickly due to its natural soil resistance, making chemical stain protection treatments unnecessary.


Wool fibers absorb and neutralize polluting gases such as formaldehyde, sulfur dioxide, and nitrous oxides

Natural Wool Care Guide

Please note: Because this wool is not treated with moth repellents, extra care will be needed to ensure the longevity of this carpet. Guidelines for preventing and treating moth infestations can be found in the care guide.


Broadloom: 3-5 business days, plus transit
Area Rugs: 3-4 weeks, plus transit
Production Rush: not available for this weave
Expedited Freight: contact customer service for options and quote

For more information on shipping and delivery options, see our Shipping & Delivery FAQ page.


Standard/ Curbside Delivery: Standard curbside delivery means your rug will be delivered by one driver to the curb or to your driveway. The driver is not responsible for carrying your rug into your home or office, unpacking the rug, unrolling it or clearing away packaging. Curbside delivery on all orders is FREE. If you need additional services, consider Enhanced Delivery.

Oversized Rugs: For oversized items, we recommend enhanced delivery service, by appointment. 

Enhanced Delivery: This service offers various levels of inside delivery options which may include the following: 

  • over the threshold delivery

  • placement in the room of the customer’s choice (including up or down one flight of stairs)

  • unpacking

  • removal of packaging

  • assembly and placement of the items

We are happy to provide a quote upon request, taking into account the delivery address and service level preferred. Please state the best delivery contact name and phone number when checking out as the delivery company will need a valid contact number to reach you. Someone must be present at the time of delivery.

Any additional services? Please make a note during checkout of any needs that are above and beyond the enhanced delivery description, and we will gladly give you a quote. Examples include:

  • carry up (no elevator)

  • narrow staircase

  • many stairs

  • long haul

  • shifting and moving of any personal furniture