Jute Rugs & Carpet

Jute is a thick natural fiber that comes from the stalks of the Corchorus plant which grows in the monsoon climates of India and Bangladesh. The wet climate needed for jute produces a softer fiber, making jute amongst the softest natural fibers available for flooring. These soft fibers, plus jute’s natural color variations, create beautiful rugs and carpet.

A favorite among designers, jute's thick fibers create distinctive woven patterns and its natural color palette works across all design styles. Softer underfoot than many natural fibers, jute is well suited to bedrooms, living rooms, and other low-traffic areas where comfort is a priority.

As a rapidly renewable and biodegradable material, jute is also an environmentally conscious flooring choice. We offer custom sizes to fit any space, including runners and round rugs.

Jute is one of the most eco-friendly, non-toxic natural fibers available. It grows quickly, can be harvested multiple times from the same plot of land, and is typically cultivated with minimal use of pesticides or fertilizers. At the end of its life, jute is biodegradable and compostable, making it a natural alternative to many synthetic flooring materials.

If sustainability is a priority, explore our EarthGentle™ filters to discover flooring and rugs that align with your environmental goals. You can also learn more about our commitment to sustainability here.

Jute rugs will last years if properly maintained. Here are our best tips for maintaining your natural fiber rug:

• Vacuum: Your jute rug should be vacuumed regularly, without using the beater brush, to pick up dirt and dust from the jute fibers. Since jute is a softer fiber, it tends to shed so be sure to vacuum underneath the rug or shake it outside if possible.

• Rug Pad: Using a rug pad will help minimize shedding and fiber breakdown.

• Spills & Stains: Jute, like other natural fiber rugs, is absorbent and will stain if spills are not quickly blotted up with a non-dyed paper towel or cloth. We do not recommend using spot cleaners as they may stain. You may choose to apply a spray-on sealant that will act as a barrier to reduce the rate at which jute absorbs liquid. 

• Indoor Use: A damp or wet environment is not recommended for a jute rug because mold and mildew can easily grow. Avoid placing jute rugs in damp environments or rooms like kitchens, bathrooms, laundry rooms, or mudrooms where contact with water is a risk.

• UV-Light: Sunlight can alter the color of your jute rug. If your rug will have direct sunlight, consider adding shades or curtains to your windows. Rotating the rug will also help even out the natural color changes.

• Sprouts: Part of the charm of a jute rug or carpet is its handcrafted construction and rustic look. Because of this and the unusually thick yarns in jute rugs and carpet, sprouting, bowing, and skewing may occur in the weave. These are natural variances present in all jute products. Sprouts can be snipped with scissors—do not pull!

• Welcome Mat: We recommend a walk-off mat upon entry to your home and a no-shoes-in-the-house policy. 

All of our weaves come with guidelines for care and maintenance to help you care for your purchase and are accessible under the Care tab on each weave page. For more general care guidelines, please visit our Care Guides page.

A jute rug or carpet harmonizes with any design and adds a natural, organic element to your home. Basketweave styles like Fiji Jute create visual and textural interest, while designs such as Martinique pair beautifully with wool rugs for a layered look. Many styles can be finished with distinctive borders, like the minimalistic Infinity Edge on Tobago or the jute braid on Barbuda.

Whether your style is coastal, contemporary, traditional, or organic modern, a jute rug brings warmth and texture to the space. For inspiration across a range of interiors, explore the blog How to Choose the Right Rug for Every Design Style.

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